:root{
    --paper:#ffffff; --paper2:#f4f4f4; --ink:#0a0a0b; --ink2:#2f3238; --ink3:#42464e; --panel:#0b0c0e;
    --steel:#6a6f79; --steel2:#9a9fa9; --line:rgba(10,10,11,.20); --line-d:rgba(255,255,255,.14);
    --dots:#0a0a0b; --backing:rgba(255,255,255,.78);
    color-scheme:light;
    --m-fast:140ms; --m-ui:220ms; --m-enter:380ms;
    --e-standard:cubic-bezier(.22,.8,.3,1); --e-enter:cubic-bezier(.16,1,.3,1); --e-emph:cubic-bezier(.34,1.2,.5,1);
  }
  html[data-theme="dark"]{
    color-scheme:dark;
    --paper:#0b0b0c; --paper2:#101116; --ink:#f2f3f5; --ink2:#b7bbc4; --ink3:#a3a8b2;
    --steel:#9aa0ab; --steel2:#7d838e; --line:rgba(255,255,255,.17);
    --dots:rgba(240,243,248,.55); --backing:rgba(19,20,24,.80);
  }
  /* Белые «физические» карточки остаются белыми и в тёмной теме:
     контекст перепривязывает ОБА токена — и текст, и фон. */
  html[data-theme="dark"] .card-ctx{--ink:#0a0a0b;--ink2:#2f3238;--ink3:#42464e;--steel:#6a6f79;--steel2:#9a9fa9;
    --line:rgba(10,10,11,.20);--paper:#ffffff;color:var(--ink)}

  html{scrollbar-width:none;-ms-overflow-style:none}
  html::-webkit-scrollbar{display:none}
  *{box-sizing:border-box;margin:0;padding:0}
  [hidden]{display:none!important}
  html.still *,html.still *::before,html.still *::after,
  html.tbg-still *,html.tbg-still *::before,html.tbg-still *::after{animation-play-state:paused!important}
  body{position:relative;background:var(--paper);color:var(--ink);font-family:Inter,system-ui,sans-serif;overflow-x:hidden}
  ::selection{background:#0a0a0b;color:#fff}
  a{color:inherit;text-decoration:none}
  :focus-visible{outline:2px solid var(--ink);outline-offset:2px}
  .disp{font-family:Anton,Oswald,Inter,sans-serif;text-transform:uppercase;letter-spacing:.01em;line-height:.9}

  @keyframes enter{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
  body>.wrap,body>main,body>.foot{animation:enter 420ms var(--e-enter) backwards}
  body>main{animation-delay:70ms} body>.foot{animation-delay:130ms}

  /* фон: градиент + точечная сетка в ромбовидной раскладке */
  .bg{position:fixed;inset:0;z-index:0;pointer-events:none;background:linear-gradient(180deg,var(--paper),var(--paper2))}
  /* Точки + три кольца (как в TBG): покой — только точки; бас перекрёстно
     переводит видимость между кольцами, точка раскрывается в кольцо. */
  #bgfx{position:fixed;inset:0;z-index:0;pointer-events:none}
  #bgfx i{position:absolute;inset:0;display:block;background-color:var(--dots);
      -webkit-mask-size:40px 40px;mask-size:40px 40px;
      -webkit-mask-repeat:repeat;mask-repeat:repeat;will-change:opacity}
  #bgfx .dot{-webkit-mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Ccircle cx='10' cy='10' r='1.05' fill='%23fff'/%3E%3Ccircle cx='30' cy='30' r='1.05' fill='%23fff'/%3E%3C/svg%3E");mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Ccircle cx='10' cy='10' r='1.05' fill='%23fff'/%3E%3Ccircle cx='30' cy='30' r='1.05' fill='%23fff'/%3E%3C/svg%3E")}
  #bgfx .r1{opacity:0;-webkit-mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Ccircle cx='10' cy='10' r='6.8' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.5'/%3E%3Ccircle cx='30' cy='30' r='6.8' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.5'/%3E%3C/svg%3E");mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Ccircle cx='10' cy='10' r='6.8' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.5'/%3E%3Ccircle cx='30' cy='30' r='6.8' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.5'/%3E%3C/svg%3E")}
  #bgfx .r2{opacity:0;-webkit-mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Ccircle cx='10' cy='10' r='5' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.62'/%3E%3Ccircle cx='30' cy='30' r='5' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.62'/%3E%3C/svg%3E");mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Ccircle cx='10' cy='10' r='5' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.62'/%3E%3Ccircle cx='30' cy='30' r='5' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.62'/%3E%3C/svg%3E")}
  #bgfx .r3{opacity:0;-webkit-mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Ccircle cx='10' cy='10' r='1.7' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.75'/%3E%3Ccircle cx='30' cy='30' r='1.7' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.75'/%3E%3C/svg%3E");mask-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='40' height='40' viewBox='0 0 40 40'%3E%3Ccircle cx='10' cy='10' r='1.7' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.75'/%3E%3Ccircle cx='30' cy='30' r='1.7' fill='none' stroke='%23fff' stroke-width='.9' stroke-opacity='.75'/%3E%3C/svg%3E")}


  .wrap{position:relative;z-index:2;max-width:1180px;margin:0 auto;padding:0 24px}
  @media(max-width:560px){.wrap{padding:0 16px}}

  /* верхняя полоса: где мы */
  .topbar{position:relative;z-index:5;background:#0a0a0b;color:#c9ccd4;font-size:11px;font-weight:700;letter-spacing:.26em}
  html[data-theme="dark"] .topbar{background:#15161a;box-shadow:inset 0 -1px 0 rgba(255,255,255,.1)}
  .topbar .wrap{display:flex;justify-content:space-between;align-items:center;padding-top:9px;padding-bottom:9px}
  .topbar .loc{display:inline-flex;align-items:center;gap:10px;color:#fff}
  .topbar .pin{width:7px;height:7px;border-radius:50%;background:#fff;box-shadow:0 0 0 0 rgba(255,255,255,.6);animation:pinPulse 2.4s ease-out infinite}
  @keyframes pinPulse{0%{box-shadow:0 0 0 0 rgba(255,255,255,.55)}80%,100%{box-shadow:0 0 0 9px rgba(255,255,255,0)}}
  .topbar .bkk b{color:#fff;font-weight:800;font-variant-numeric:tabular-nums}
  @media(max-width:420px){.topbar{letter-spacing:.18em;font-size:10px}}

  /* nav */
  nav{position:relative;z-index:4;display:flex;align-items:center;justify-content:space-between;padding:20px 0;gap:16px}
  nav::before{content:"";position:absolute;left:-14px;right:-14px;top:14px;bottom:14px;background:var(--paper);z-index:-1}
  .logo{font-family:Anton,sans-serif;font-size:24px;letter-spacing:.04em;display:flex;align-items:center;gap:10px}
  .logo i{font-style:normal;font-size:10px;letter-spacing:.3em;color:var(--steel);font-family:Inter,sans-serif;font-weight:700}
  .nav-links{display:flex;gap:26px;font-size:12px;letter-spacing:.16em;font-weight:600;color:var(--ink2)}
  .nav-links a:hover{color:var(--ink)}
  /* 901–1180 px: пункты меню + пилюля + язык + LET'S TALK должны встать в одну строку на всех языках */
  .nav-right{display:flex;align-items:center;gap:10px}
  /* выбор языка: кнопка + попап в стиле сайта (срезанный угол, активный — хром) */
  .langsel{position:relative}
  .lang-btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-width:56px;background:#0a0a0b;color:#fff;border:0;
    padding:9px 11px;font-family:inherit;font-size:12px;font-weight:700;letter-spacing:.08em;cursor:pointer;transition:background var(--m-fast)}
  .lang-btn:hover{background:#26272b}
  .lang-btn svg{width:10px;height:7px;transition:transform var(--m-ui) var(--e-standard)}
  .lang-btn[aria-expanded="true"] svg{transform:rotate(180deg)}
  html[data-theme="dark"] .lang-btn{background:#fff;color:#0a0a0b}
  html[data-theme="dark"] .lang-btn:hover{background:#dfe2e7}
  .lang-pop{position:absolute;right:0;top:calc(100% + 10px);z-index:40;min-width:200px;list-style:none;margin:0;padding:8px;
    background:#0b0c0e;color:#fff;
    clip-path:polygon(12px 0,100% 0,100% calc(100% - 12px),calc(100% - 12px) 100%,0 100%,0 12px);
    opacity:0;transform:translateY(-6px);transition:opacity var(--m-ui) var(--e-enter),transform var(--m-ui) var(--e-enter)}
  .lang-pop.open{opacity:1;transform:none}
  html[data-theme="dark"] .lang-pop{background:#1a1b20;box-shadow:inset 0 0 0 1px rgba(255,255,255,.16)}
  .lang-pop li{display:flex;align-items:center;justify-content:space-between;gap:18px;padding:11px 14px;cursor:pointer;
    font-size:14px;font-weight:600;letter-spacing:.02em;outline:none;transition:background var(--m-fast)}
  .lang-pop li b{font-size:10px;letter-spacing:.2em;font-weight:800;color:#8b8f99}
  .lang-pop li:hover,.lang-pop li:focus{background:#24262c}
  .lang-pop li[aria-selected="true"]{background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b}
  .lang-pop li[aria-selected="true"] b{color:#33353b}
  .lang-pop li[aria-selected="true"]:focus{box-shadow:inset 0 0 0 2px #0a0a0b}

  /* китайский: в Anton/Inter нет иероглифов — берём системный CJK-шрифт,
     а заголовкам даём вес, иначе они выходят тонкими */
  html[lang|="zh"] body{font-family:Inter,"PingFang SC","Microsoft YaHei","Noto Sans SC",system-ui,sans-serif}
  html[lang|="zh"] :is(.h2,.htitle .slogan,.btn-primary,.frame b,.fx,.axiom,.ph-top b,.edge-l b,.tgbig b,.mcard b,.stp .sth,
    .fcard b,.phase li b,.lname,.kick,.eyebrow,.nav-links,.navcta,.ccard .ct,.stat span,.clip,.signals em){font-weight:700}
  .navcta{background:#0a0a0b;color:#fff;font-weight:800;letter-spacing:.14em;font-size:12px;padding:12px 20px;
    clip-path:polygon(9px 0,100% 0,100% 100%,0 100%,0 9px);transition:background var(--m-fast)}
  .navcta:hover{background:#26272b}
  html[data-theme="dark"] .navcta{background:#fff;color:#0a0a0b}
  @media(max-width:560px){.navcta{padding:11px 12px;letter-spacing:.06em;font-size:11px}}
  @media(max-width:400px){.logo i{display:none}.navcta{padding:10px 9px;letter-spacing:.03em}.nav-right{gap:6px}.lang-btn{min-width:0;padding:9px 8px}}

  /* hero */
  .hero{position:relative;padding:64px 0 40px;text-align:center}
  .kick{position:relative;z-index:2;display:inline-block;border:1px solid var(--ink);background:var(--paper);padding:6px 14px;
    font-size:11px;font-weight:700;letter-spacing:.28em;margin-bottom:22px}
  /* Две половины плашки не рвутся внутри себя; на узком экране встают
     друг под другом, а разделитель «·» прячется. */
  .kick span{white-space:nowrap}
  .kick i{font-style:normal}
  @media(max-width:720px){.kick{line-height:1.8}.kick span{display:block}.kick i{display:none}}
  /* совсем узкий экран (320 px): плашка переносится и внутри половин */
  @media(max-width:400px){.kick{letter-spacing:.14em;font-size:10px;padding:6px 10px}.kick span{white-space:normal}}
  /* EXALTED — главное слово в чёрной плашке; слоган под ним меньшим кеглем */
  .htitle{position:relative;display:block;margin:0 auto}
  .htitle .mid{position:relative;z-index:2;display:block;width:fit-content;margin:0 auto;
    --pf:clamp(84px,19vw,236px);font-size:var(--pf);letter-spacing:.04em;
    background:#0a0a0b;color:#fff;padding:.29em .12em .1em;box-shadow:0 18px 50px rgba(10,10,11,.28);
    clip-path:polygon(.14em 0,100% 0,100% calc(100% - .14em),calc(100% - .14em) 100%,0 100%,0 .14em)}
  html[data-theme="dark"] .htitle .mid{background:#15161a;box-shadow:inset 0 0 0 1px rgba(255,255,255,.18)}
  /* Человечек на букве A (правая рука поднята): масштаб и эпичность. Всё в em — стоит на месте при любом
     размере. Числа сняты с метрик Anton: верх буквы на 0.3187em ниже верха её
     строки, середина верхнего среза — 0.244em от начала буквы. */
  .a-stand{position:relative}
  .a-stand::after{content:"";position:absolute;width:.075em;height:0.225em;left:calc(.244em - .0375em);top:calc(.3187em - 0.225em);
    background:url('data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 -8 24 72" fill="%23fff"%3E%3Ccircle cx="12" cy="6" r="5"/%3E%3Cpath d="M9.5 12.5H14.8L16.8 12.2L18.9 -4.2Q19.5 -7.4 21.1 -7Q22.5 -6.2 22.4 -3.6L21.2 13.8Q20.8 16.6 18.3 18L17.8 36L16.6 62Q16.5 63.6 14.9 63.6Q13.3 63.6 13.2 62L12.4 40H11.6L10.8 62Q10.7 63.6 9.1 63.6Q7.5 63.6 7.4 62L6.2 36L6.4 20H5.8L4.8 31.4Q4.6 32.9 3.4 32.8Q1.9 32.6 2 31L2.8 17Q3 14.6 5 14Z"/%3E%3C/svg%3E') no-repeat center/100% 100%;pointer-events:none}
  .htitle .slogan{display:block;width:fit-content;max-width:100%;margin:22px auto 0;padding:6px 14px;background:var(--paper);
    font-size:clamp(20px,3.3vw,40px);letter-spacing:.08em;line-height:1.08;color:var(--ink)}
  .htitle .slogan b{font-weight:400;background:linear-gradient(180deg,var(--ink) 30%,var(--steel));-webkit-background-clip:text;background-clip:text;color:transparent}
  html[data-theme="dark"] .htitle .slogan b{background-image:linear-gradient(180deg,#fff,#c2c7d0 60%,#8b909b)}
  .hlead{max-width:640px;color:var(--ink2);font-weight:450;font-size:16px;line-height:1.65;margin:22px auto 30px;
    background:var(--paper);padding:4px 10px}
  .hcta{display:flex;gap:14px 22px;flex-wrap:wrap;align-items:center;justify-content:center}
  .btn-primary{display:inline-block;font-family:Anton,sans-serif;font-size:17px;letter-spacing:.12em;background:#0a0a0b;color:#fff;padding:17px 30px;cursor:pointer;border:0;
    clip-path:polygon(12px 0,100% 0,100% calc(100% - 12px),calc(100% - 12px) 100%,0 100%,0 12px);transition:letter-spacing .34s var(--e-standard),background .34s}
  .btn-primary:hover{background:linear-gradient(90deg,#0a0a0b,#33353b);letter-spacing:.18em}
  html[data-theme="dark"] .btn-primary{background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b}
  .btn-ghost{display:inline-flex;align-items:center;gap:9px;font-weight:700;letter-spacing:.12em;font-size:13px;background:var(--paper);padding:4px 6px}
  .btn-ghost svg{width:26px;height:26px}

  /* плёнка: каждый кадр — хук */
  .reel{position:relative;z-index:2;margin:54px 0 0;overflow:hidden;padding:14px 0;
    -webkit-mask:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
  .reel-track{display:flex;gap:14px;width:max-content;animation:reel 38s linear infinite}
  .reel:hover .reel-track{animation-play-state:paused}
  @keyframes reel{to{transform:translateX(-50%)}}
  .frame{position:relative;min-width:188px;height:118px;flex:none;background:#0b0c0e;color:#fff;
    clip-path:polygon(12px 0,100% 0,100% calc(100% - 12px),calc(100% - 12px) 100%,0 100%,0 12px);
    display:flex;flex-direction:column;justify-content:space-between;padding:10px 12px;
    background-image:radial-gradient(circle at 1px 1px,rgba(255,255,255,.12) 1px,transparent 1.4px);background-size:8px 8px}
  html[data-theme="dark"] .frame{box-shadow:inset 0 0 0 1px rgba(255,255,255,.18)}
  .frame .tc{font-size:10px;letter-spacing:.18em;color:#8b8f99;display:flex;justify-content:space-between}
  .frame .tc em{font-style:normal;background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b;padding:1px 6px;font-weight:800;letter-spacing:.14em}
  .frame b{font-family:Anton,sans-serif;font-weight:400;font-size:28px;letter-spacing:.04em;line-height:1;white-space:nowrap}
  .frame .tc{gap:18px}
  .frame .bar{height:3px;background:rgba(255,255,255,.14);position:relative}
  .frame .bar::after{content:"";position:absolute;inset:0 auto 0 0;width:100%;background:#fff}

  /* полоса цифр */
  .stats{position:relative;z-index:2;background:var(--panel);color:#fff;margin-top:34px;
    clip-path:polygon(0 14px,3% 0,97% 0,100% 14px,100% 100%,0 100%)}
  html[data-theme="dark"] .stats{background:#15161a}
  .stats-in{max-width:1180px;margin:0 auto;padding:40px 24px;display:grid;grid-template-columns:repeat(3,1fr);gap:44px;text-align:center}
  .stat b{font-family:Anton,sans-serif;font-weight:400;font-size:40px;display:block;margin-bottom:10px;letter-spacing:.02em}
  .stat span{color:#9a9fa9;font-size:11px;letter-spacing:.22em;line-height:1.5;display:block}
  .stat+.stat{border-left:1px solid var(--line-d)}
  @media(max-width:640px){.stats-in{grid-template-columns:1fr;gap:18px}.stat+.stat{border-left:0;border-top:1px solid var(--line-d);padding-top:18px}}

  /* секции */
  .sect{padding:72px 0 8px;text-align:center}
  .eyebrow{display:inline-block;font-size:11px;letter-spacing:.28em;font-weight:700;color:var(--steel);margin-bottom:12px;background:var(--paper);padding:2px 8px}
  .h2{position:relative;z-index:3;max-width:min(980px,94vw);margin:0 auto 20px;font-family:Anton,Oswald,sans-serif;font-weight:400;
    text-transform:uppercase;font-size:clamp(34px,6vw,64px);line-height:.98;
    width:fit-content;background:var(--paper);padding:.06em .18em .02em}
  .slead{max-width:680px;margin:0 auto 30px;color:var(--ink2);font-size:15.5px;line-height:1.7;font-weight:450;background:var(--paper);padding:4px 12px}
  .slead b{color:var(--ink)}

  /* манифест: две дорожки удержания */
  .hookpanel{max-width:980px;margin:0 auto;background:var(--panel);color:#fff;padding:30px 34px 26px;text-align:left;position:relative;
    clip-path:polygon(20px 0,100% 0,100% calc(100% - 20px),calc(100% - 20px) 100%,0 100%,0 20px)}
  html[data-theme="dark"] .hookpanel{background:#141519;box-shadow:inset 0 0 0 1px rgba(255,255,255,.12)}
  @media(max-width:560px){.hookpanel{padding:22px 16px 20px}}
  .lane{position:relative}
  .lane+.lane{margin-top:26px;padding-top:24px;border-top:1px dashed rgba(255,255,255,.18)}
  .lhead{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-bottom:10px}
  .lname{font-weight:800;letter-spacing:.14em;font-size:12px;color:#c9ccd4}
  .lname b{color:#fff}
  .lval{font-family:Anton,sans-serif;font-size:30px;letter-spacing:.02em;min-width:3.4em;text-align:right;font-variant-numeric:tabular-nums}
  .lval small{font-family:Inter,sans-serif;font-size:10px;letter-spacing:.2em;color:#8b8f99;display:block;font-weight:700}
  .lane.a .lval{color:#8b8f99}
  .clips{display:flex;gap:3px;height:34px}
  .clip{position:relative;flex:var(--w,1);display:flex;align-items:center;justify-content:center;font-size:9.5px;letter-spacing:.16em;font-weight:800;
    background:#1b1d22;color:#5f6470;overflow:hidden;white-space:nowrap}
  .clip.h{background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b}
  /* узкий экран: самый короткий клип (хук) должен вместить и «GANCHO» */
  @media(max-width:560px){.clips .clip:not(.solid){font-size:8px;letter-spacing:.04em}}
  @media(max-width:360px){.clips .clip:not(.solid){font-size:7.5px;letter-spacing:0}}
  .clip.h.on{animation:flash .5s var(--e-emph)}
  /* сплошной хук: один бар без разрезов, по нему вместе с плейхедом бежит блик */
  .clip.solid{letter-spacing:.34em;font-size:10.5px;--p:0}
  .clip.solid::after{content:"";position:absolute;top:0;bottom:0;width:160px;left:calc(var(--p)*100% - 80px);pointer-events:none;
    background:radial-gradient(closest-side,rgba(255,255,255,.95),rgba(255,255,255,0));mix-blend-mode:screen}
  @keyframes flash{0%{filter:brightness(1.6);transform:scaleY(1.18)}100%{filter:none;transform:none}}
  .chart{position:relative;margin-top:10px}
  .chart svg{display:block;width:100%;height:110px;overflow:visible}
  .chart .grid line{stroke:rgba(255,255,255,.08);stroke-width:1}
  .chart .curve{fill:none;stroke-width:2.4;vector-effect:non-scaling-stroke}
  .lane.a .curve{stroke:#6f7480}
  .lane.b .curve{stroke:#fff}
  .chart .area{opacity:.10}
  .lane.a .area{fill:#6f7480}.lane.b .area{fill:#fff}
  .ph{position:absolute;top:-44px;bottom:0;width:2px;left:0;background:#fff;box-shadow:0 0 12px rgba(255,255,255,.8);pointer-events:none;will-change:transform}
  .ph::before{content:"";position:absolute;top:-4px;left:-5px;border:6px solid transparent;border-top:8px solid #fff}
  .lane.a .ph{background:#8b8f99;box-shadow:none}.lane.a .ph::before{border-top-color:#8b8f99}
  .axis{display:flex;justify-content:space-between;font-size:10px;letter-spacing:.16em;color:#5f6470;margin-top:6px;font-weight:700}
  .hnote{margin-top:18px;font-size:11.5px;color:#7f838d;line-height:1.55;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}
  .hnote b{color:#fff;font-weight:700}

  /* что такое хук: формула + облако сигналов */
  .formula{max-width:980px;margin:0 auto;background:var(--panel);color:#fff;padding:30px 28px 26px;position:relative;
    clip-path:polygon(20px 0,100% 0,100% calc(100% - 20px),calc(100% - 20px) 100%,0 100%,0 20px)}
  html[data-theme="dark"] .formula{background:#141519;box-shadow:inset 0 0 0 1px rgba(255,255,255,.12)}
  .fx{display:flex;align-items:center;justify-content:center;gap:.35em;flex-wrap:wrap;font-family:Anton,sans-serif;
    font-size:clamp(34px,6.4vw,70px);line-height:1;letter-spacing:.04em}
  .fx span{background:linear-gradient(180deg,#fff,#c2c7d0 60%,#8b909b);-webkit-background-clip:text;background-clip:text;color:transparent}
  .fx i{font-style:normal;color:#6f7480}
  .fx small{display:inline-block;font-size:.42em;letter-spacing:.14em;margin-left:.3em;vertical-align:.5em;color:#9a9fa9;-webkit-text-fill-color:#9a9fa9}
  .signals{display:flex;flex-wrap:wrap;justify-content:center;gap:8px;margin-top:22px}
  .signals em{font-style:normal;font-size:11px;font-weight:800;letter-spacing:.2em;padding:7px 12px;color:#6f7480;
    box-shadow:inset 0 0 0 1px rgba(255,255,255,.14);transition:color .4s,background .4s,box-shadow .4s}
  .signals em.on{color:#0a0a0b;background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);box-shadow:0 0 18px rgba(255,255,255,.35)}
  /* аксиома: контраст показан самой вёрсткой — инверсия против хрома */
  .axiom{margin:30px auto 16px;width:fit-content;max-width:100%;padding:6px 14px;background:var(--paper);
    font-family:Anton,sans-serif;font-size:clamp(28px,5.2vw,58px);line-height:1.15;letter-spacing:.04em;color:var(--ink)}
  .axiom b{font-weight:400;background:#0a0a0b;color:#fff;padding:0 .16em;box-decoration-break:clone;-webkit-box-decoration-break:clone}
  html[data-theme="dark"] .axiom b{background:#fff;color:#0a0a0b}
  .axiom em{font-style:normal;background:linear-gradient(180deg,var(--ink) 25%,var(--steel));-webkit-background-clip:text;background-clip:text;color:transparent}
  html[data-theme="dark"] .axiom em{background-image:linear-gradient(180deg,#fff,#c2c7d0 60%,#8b909b)}
  .mcards{max-width:980px;margin:14px auto 0;display:grid;grid-template-columns:repeat(3,1fr);gap:14px;text-align:left}
  @media(max-width:820px){.mcards{grid-template-columns:1fr}}
  .mcard{border:1px solid var(--line);background:#fff;padding:22px 24px;clip-path:polygon(14px 0,100% 0,100% 100%,0 100%,0 14px)}
  .mcard .n{font-family:Anton,sans-serif;font-size:30px;color:var(--steel2);line-height:1}
  .mcard b{display:block;margin-top:10px;font-family:Oswald,Anton,sans-serif;font-weight:600;font-size:17px;letter-spacing:.05em}
  .mcard p{color:var(--ink3);font-size:13.5px;line-height:1.6;font-weight:450;margin-top:6px}
  .edge{max-width:980px;margin:14px auto 0;display:grid;grid-template-columns:minmax(220px,300px) 1fr;gap:28px;align-items:center;text-align:left;
    background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b;padding:26px 30px;
    clip-path:polygon(0 0,calc(100% - 20px) 0,100% 20px,100% 100%,20px 100%,0 calc(100% - 20px))}
  @media(max-width:720px){.edge{grid-template-columns:1fr;gap:12px;padding:22px 20px}}
  .edge-l span{display:block;font-size:11px;letter-spacing:.28em;font-weight:800;color:#42464e}
  .edge-l b{display:block;margin-top:6px;font-family:Anton,sans-serif;font-weight:400;font-size:clamp(26px,3.4vw,36px);line-height:1;letter-spacing:.03em}
  .edge-r p{font-size:15px;line-height:1.6;color:#2f3238;font-weight:450}
  .edge-r p+p{margin-top:8px}
  .edge-r b{color:#0a0a0b;font-weight:700}

  /* экономика: две белые карточки */
  .cmp{max-width:980px;margin:0 auto;display:grid;grid-template-columns:1fr auto 1fr;gap:0;align-items:stretch;text-align:left}
  @media(max-width:780px){.cmp{grid-template-columns:1fr}}
  .ccard{border:1px solid var(--line);background:var(--paper);padding:26px 28px;
    clip-path:polygon(16px 0,100% 0,100% 100%,0 100%,0 16px)}
  .ccard .ct{font-size:11px;letter-spacing:.24em;font-weight:800;color:var(--steel)}
  .ccard .cp{font-family:Anton,sans-serif;font-size:clamp(40px,6vw,58px);line-height:1;margin:10px 0 16px;letter-spacing:.01em}
  .ccard.old .cp{color:var(--steel2);text-decoration:line-through;text-decoration-thickness:3px}
  .ccard ul{list-style:none;display:grid;gap:9px}
  .ccard li{position:relative;padding-left:18px;font-size:14px;line-height:1.55;color:var(--ink3);font-weight:450}
  .ccard li::before{content:"";position:absolute;left:0;top:.62em;width:8px;height:2px;background:var(--steel2)}
  .ccard.new{background:#0b0c0e;color:#fff;border-color:#0b0c0e}
  html[data-theme="dark"] .ccard.new{background:#141519;box-shadow:inset 0 0 0 1px rgba(255,255,255,.18)}
  .ccard.new .ct{color:#9a9fa9}
  .ccard.new .cp{background:linear-gradient(180deg,#fff,#c2c7d0 60%,#8b909b);-webkit-background-clip:text;background-clip:text;color:transparent}
  .ccard.new li{color:#c9ccd4}.ccard.new li::before{background:#fff}
  .arrow{display:grid;place-items:center;padding:0 14px}
  .arrow b{display:grid;place-items:center;background:var(--paper);padding:8px 6px;color:var(--ink)}
  .arrow svg{width:44px;height:22px}
  @media(max-width:780px){.arrow{padding:8px 0}.arrow b{transform:rotate(90deg)}}

  /* 2016 → сейчас */
  .steps{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--line);background:var(--paper);text-align:left;max-width:1080px;margin:0 auto}
  @media(max-width:900px){.steps{grid-template-columns:1fr 1fr}}
  @media(max-width:520px){.steps{grid-template-columns:1fr}}
  .stp{padding:26px;border-right:1px solid var(--line);position:relative}
  .stp:last-child{border-right:0}
  @media(max-width:900px){.stp:nth-child(2){border-right:0}.stp:nth-child(-n+2){border-bottom:1px solid var(--line)}}
  @media(max-width:520px){.stp{border-right:0!important;border-bottom:1px solid var(--line)}.stp:last-child{border-bottom:0}}
  .stp .n{font-family:Anton,sans-serif;font-size:40px;color:var(--steel2)}
  .stp.now{background:#0b0c0e;color:#fff}
  html[data-theme="dark"] .stp.now{background:#fff;color:#0a0a0b}
  .stp.now .n{color:inherit}
  .stp.now p{color:inherit;opacity:.78}
  .stp .sth{font-weight:800;letter-spacing:.06em;margin:6px 0 8px;font-size:1rem}
  .stp p{color:var(--ink3);font-size:13.5px;line-height:1.6;font-weight:450}

  /* услуги */
  .svc{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;max-width:1080px;margin:0 auto;text-align:left}
  @media(max-width:720px){.svc{grid-template-columns:1fr}}
  .fcard{border:1px solid var(--line);background:#fff;padding:24px 26px;transition:transform var(--m-ui) var(--e-standard),box-shadow var(--m-ui);
    clip-path:polygon(14px 0,100% 0,100% 100%,0 100%,0 14px)}
  .fcard:hover{transform:translateY(-3px);box-shadow:0 16px 30px rgba(0,0,0,.12)}
  .fcard .fi{width:38px;height:38px;background:#0a0a0b;display:grid;place-items:center;margin-bottom:14px}
  .fcard .fi svg{width:20px;height:20px;stroke:#fff;fill:none;stroke-width:1.7}
  .fcard b{display:block;font-family:Oswald,Anton,sans-serif;font-weight:600;font-size:19px;letter-spacing:.04em;text-transform:uppercase}
  .fcard p{color:var(--ink3);font-size:14px;line-height:1.6;font-weight:450;margin-top:8px}

  /* процесс: три этапа */
  .phases{max-width:1080px;margin:0 auto;text-align:left;display:grid;grid-template-columns:repeat(3,1fr);gap:14px;align-items:stretch}
  @media(max-width:900px){.phases{grid-template-columns:1fr}}
  .phase{border:1px solid var(--line);background:#fff;padding:24px 24px 22px;clip-path:polygon(16px 0,100% 0,100% 100%,0 100%,0 16px)}
  .ph-top{display:flex;align-items:baseline;gap:14px;padding-bottom:14px;margin-bottom:6px;border-bottom:1px solid var(--line)}
  .ph-top .n{font-family:Anton,sans-serif;font-size:36px;color:var(--steel2);line-height:1}
  .ph-top b{font-family:Anton,sans-serif;font-weight:400;font-size:24px;letter-spacing:.04em}
  .phase ul{list-style:none}
  .phase li{padding:12px 0;border-bottom:1px dashed var(--line)}
  .phase li:last-child{border-bottom:0;padding-bottom:0}
  .phase li b{display:block;font-family:Oswald,Anton,sans-serif;font-weight:600;font-size:15px;letter-spacing:.05em;text-transform:uppercase}
  .phase li small{display:block;margin-top:4px;color:var(--ink3);font-size:13.5px;line-height:1.55;font-weight:450}
  .phase.post{background:#0b0c0e;color:#fff;border-color:#0b0c0e}
  html[data-theme="dark"] .phase.post{background:#141519;box-shadow:inset 0 0 0 1px rgba(255,255,255,.18)}
  .phase.post .ph-top{border-color:rgba(255,255,255,.18)}
  .phase.post .ph-top .n{color:#9a9fa9}
  .phase.post .ph-top b{background:linear-gradient(180deg,#fff,#c2c7d0 60%,#8b909b);-webkit-background-clip:text;background-clip:text;color:transparent}
  .phase.post li{border-color:rgba(255,255,255,.16)}
  .phase.post li small{color:#c9ccd4}
  .postline{max-width:1080px;margin:18px auto 0;background:#0b0c0e;color:#c9ccd4;padding:16px 22px;font-size:15px;line-height:1.55;
    clip-path:polygon(0 0,100% 0,100% calc(100% - 12px),calc(100% - 12px) 100%,0 100%)}
  .postline b{color:#fff}
  html[data-theme="dark"] .postline{background:#fff;color:#42464e}
  html[data-theme="dark"] .postline b{color:#0a0a0b}

  /* CULTURE ENGINE — ежемесячный пакет */
  #engine .slead+.slead{margin-top:-14px}
  .ce-mix{max-width:1080px;margin:10px auto 0;background:var(--panel);color:#fff;padding:28px 30px 26px;text-align:left;
    clip-path:polygon(20px 0,100% 0,100% calc(100% - 20px),calc(100% - 20px) 100%,0 100%,0 20px)}
  html[data-theme="dark"] .ce-mix{background:#141519;box-shadow:inset 0 0 0 1px rgba(255,255,255,.12)}
  @media(max-width:560px){.ce-mix{padding:22px 16px 18px}}
  .ce-total{font-family:Anton,sans-serif;font-size:clamp(22px,3.2vw,34px);letter-spacing:.06em;line-height:1.1}
  .ce-total b{font-weight:400;font-size:1.9em;vertical-align:-.12em;margin-right:.12em;
    background:linear-gradient(180deg,#fff,#c2c7d0 60%,#8b909b);-webkit-background-clip:text;background-clip:text;color:transparent}
  /* полоса 15 : 10 : 5 — пропорция месяца глазами */
  .ce-bar{display:flex;gap:4px;height:10px;margin:18px 0 20px}
  .ce-bar i{flex:var(--w)}
  .ce-bar i:nth-child(1){background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b)}
  .ce-bar i:nth-child(2){background:#9a9fa9}
  .ce-bar i:nth-child(3){background:#4a4e57}
  .ce-cards{display:grid;grid-template-columns:15fr 10fr 5fr;gap:14px}
  @media(max-width:860px){.ce-cards{grid-template-columns:1fr}}
  .ce-card{border-top:1px solid rgba(255,255,255,.16);padding-top:14px}
  .ce-card>b{display:block;font-family:Anton,sans-serif;font-weight:400;font-size:48px;line-height:1;color:#fff}
  .ce-card:nth-child(2)>b{color:#c2c7d0}.ce-card:nth-child(3)>b{color:#8b909b}
  .ce-card span{display:block;margin-top:8px;font-size:12px;font-weight:800;letter-spacing:.18em;color:#fff}
  .ce-card p{margin-top:6px;font-size:13.5px;line-height:1.55;color:#a3a8b2}
  .ce-run{font-family:Anton,sans-serif;font-weight:400;font-size:clamp(22px,3vw,30px);letter-spacing:.06em;margin:40px auto 14px;
    width:fit-content;background:var(--paper);padding:2px 12px}
  .ce-steps{max-width:1080px;margin:0 auto;list-style:none;display:grid;grid-template-columns:repeat(5,1fr);
    border:1px solid var(--line);background:#fff;text-align:left}
  @media(max-width:980px){.ce-steps{grid-template-columns:1fr}}
  .ce-steps li{padding:22px 20px;border-right:1px solid var(--line)}
  .ce-steps li:last-child{border-right:0}
  @media(max-width:980px){.ce-steps li{border-right:0;border-bottom:1px solid var(--line)}.ce-steps li:last-child{border-bottom:0}}
  .ce-steps .n{font-family:Anton,sans-serif;font-size:30px;color:var(--steel2);line-height:1}
  .ce-steps b{display:block;margin:8px 0 6px;font-family:Oswald,Anton,sans-serif;font-weight:600;font-size:15px;letter-spacing:.05em;color:var(--ink)}
  .ce-steps p{font-size:13px;line-height:1.55;color:var(--ink3)}
  .ce-react{max-width:1080px;margin:14px auto 0;background:#0b0c0e;color:#c9ccd4;padding:15px 22px;font-size:14.5px;line-height:1.55;text-align:left;
    clip-path:polygon(0 0,100% 0,100% calc(100% - 12px),calc(100% - 12px) 100%,0 100%)}
  html[data-theme="dark"] .ce-react{background:#fff;color:#42464e}
  /* креативный тест — крупной цитатой */
  .ce-test{max-width:900px;margin:46px auto 0}
  .ce-q{font-family:Anton,sans-serif;font-size:clamp(28px,4.6vw,52px);line-height:1.12;letter-spacing:.02em;text-transform:uppercase;
    width:fit-content;max-width:100%;margin:0 auto;background:var(--paper);padding:4px 14px}
  .ce-a{display:inline-block;margin-top:12px;background:#0a0a0b;color:#fff;padding:7px 14px;font-size:13px;font-weight:800;letter-spacing:.18em;text-transform:uppercase}
  html[data-theme="dark"] .ce-a{background:#fff;color:#0a0a0b}
  /* сопровождение + цена */
  .ce-offer{max-width:1080px;margin:46px auto 0;display:grid;grid-template-columns:1.3fr 1fr;gap:0;text-align:left;
    border:1px solid var(--line);background:var(--paper)}
  @media(max-width:820px){.ce-offer{grid-template-columns:1fr}}
  .ce-sup{padding:26px 28px}
  .ce-sup b{display:block;font-size:12px;font-weight:800;letter-spacing:.22em;color:var(--steel);margin-bottom:8px}
  .ce-sup p{font-size:15px;line-height:1.65;color:var(--ink2)}
  .ce-buy{background:#0b0c0e;color:#fff;padding:26px 28px;display:flex;flex-direction:column;justify-content:center;gap:18px}
  html[data-theme="dark"] .ce-buy{background:#15161a;box-shadow:inset 0 0 0 1px rgba(255,255,255,.14)}
  .ce-price{font-family:Anton,sans-serif;font-size:clamp(22px,2.6vw,28px);letter-spacing:.08em;color:#c9ccd4}
  .ce-price b{font-weight:400;font-size:1.6em;letter-spacing:.02em;
    background:linear-gradient(180deg,#fff,#c2c7d0 60%,#8b909b);-webkit-background-clip:text;background-clip:text;color:transparent}
  .ce-cta{display:block;text-align:center;font-family:Anton,sans-serif;font-size:20px;letter-spacing:.14em;padding:18px 20px;color:#0a0a0b;
    background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);
    clip-path:polygon(12px 0,100% 0,100% calc(100% - 12px),calc(100% - 12px) 100%,0 100%,0 12px);
    transition:letter-spacing .28s var(--e-emph),filter .2s}
  .ce-cta:hover{letter-spacing:.2em;filter:brightness(1.06)}
  html[lang|="zh"] :is(.ce-total,.ce-run,.ce-q,.ce-price,.ce-cta,.ce-card span){font-weight:700}

  /* финальная полоса */
  .band{position:relative;z-index:2;background:var(--panel);color:#fff;margin-top:80px;padding:60px 0 56px;text-align:center}
  html[data-theme="dark"] .band{background:#141519}
  .band .h2{color:#fff;background:none}
  .bandNote{max-width:620px;margin:0 auto;color:#9a9fa9;font-size:14px;line-height:1.65}
  /* почта под кнопкой Telegram: вся строка — кнопка «скопировать» */
  .mailrow{position:relative;display:flex;width:fit-content;align-items:center;gap:10px;margin:18px auto 0;padding:12px 18px;
    background:transparent;border:0;border-bottom:1px solid rgba(255,255,255,.28);color:#fff;cursor:pointer;
    font-family:inherit;font-size:15px;font-weight:600;letter-spacing:.04em;user-select:none;-webkit-user-select:none;
    transition:background var(--m-fast),border-color var(--m-fast),box-shadow var(--m-ui)}
  .mailrow:hover{background:rgba(255,255,255,.06);border-color:#fff}
  .mailrow:active{background:rgba(255,255,255,.1)}
  .mailrow:focus-visible{outline:2px solid #fff;outline-offset:3px}
  .mailrow svg{width:20px;height:20px;flex:none;color:#c2c7d0}
  .mailrow .mOk{display:none;color:#fff}
  .mailrow .mDone{position:absolute;inset:0;display:none;align-items:center;justify-content:center;padding-left:30px;
    font-size:12px;font-weight:800;letter-spacing:.24em}
  /* скопировано: галочка, адрес уступает место подтверждению (ширина кнопки не прыгает) */
  .mailrow.done{border-color:#fff;box-shadow:0 0 22px rgba(255,255,255,.28)}
  .mailrow.done .mIc{display:none}.mailrow.done .mOk{display:block}
  .mailrow.done .mTxt{visibility:hidden}.mailrow.done .mDone{display:flex}
  .sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
  /* портфолио — только лично */
  .private{display:flex;align-items:center;gap:16px;max-width:560px;margin:26px auto 0;padding:18px 22px;text-align:left;
    border:1px solid rgba(255,255,255,.22);background:rgba(255,255,255,.03)}
  .private svg{width:30px;height:30px;flex:none;color:#c2c7d0}
  .private p{font-size:14px;line-height:1.6;color:#9a9fa9}
  .private b{display:block;color:#fff;font-weight:800;letter-spacing:.14em;font-size:12px;margin-bottom:4px}
  /* главная кнопка контакта — большая, хромовая, дышит */
  .tgbig{display:inline-flex;align-items:center;gap:20px;margin-top:30px;padding:24px 46px 22px 36px;text-align:left;
    background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b;
    clip-path:polygon(16px 0,100% 0,100% calc(100% - 16px),calc(100% - 16px) 100%,0 100%,0 16px);
    animation:goGlow 2.2s ease-in-out infinite;transition:letter-spacing .28s var(--e-emph)}
  .tgbig svg{width:44px;height:44px;flex:none}
  .tgbig b{display:block;font-family:Anton,sans-serif;font-weight:400;font-size:clamp(30px,5vw,46px);letter-spacing:.1em;line-height:1;transition:letter-spacing .28s var(--e-emph)}
  .tgbig small{display:block;margin-top:6px;font-size:11px;letter-spacing:.22em;font-weight:800;color:#33353b}
  .tgbig:hover b{letter-spacing:.16em}
  @keyframes goGlow{0%,100%{filter:brightness(1) drop-shadow(0 0 6px rgba(255,255,255,.25))}
    50%{filter:brightness(1.1) drop-shadow(0 0 22px rgba(255,255,255,.55))}}
  @media(max-width:560px){.tgbig{padding:20px 24px;gap:14px}.tgbig svg{width:34px;height:34px}}

  .foot{position:relative;z-index:2;background:#0b0c0e;color:#8b8f99;padding:34px 0 40px;text-align:center;border-top:1px solid rgba(255,255,255,.08)}
  .fbrand{font-family:Anton,sans-serif;color:#fff;letter-spacing:.1em;font-size:16px;margin-bottom:12px}
  .fbrand span{color:#6f7480;font-size:12px}
  .flinks{display:flex;gap:8px 22px;flex-wrap:wrap;justify-content:center;font-size:13px}
  .flinks a{color:#c9ccd4}.flinks a:hover{color:#fff;text-decoration:underline}
  .fprod{margin-top:18px;display:flex;flex-direction:column;align-items:center;gap:4px}
  .fprod span{font-size:10px;letter-spacing:.28em;font-weight:700;color:#6f7480}
  .fprod a{font-size:12px;letter-spacing:.06em;color:#9a9fa9;text-transform:lowercase}
  .fprod a:hover{color:#fff;text-decoration:underline}

  .thm{position:fixed;right:20px;bottom:20px;z-index:25;width:44px;height:44px;border-radius:50%;border:0;cursor:pointer;
    background:#0a0a0b;display:grid;place-items:center;box-shadow:0 8px 20px rgba(0,0,0,.25);transition:transform var(--m-fast)}
  html[data-theme="dark"] .thm{box-shadow:inset 0 0 0 1px rgba(255,255,255,.25),0 8px 20px rgba(0,0,0,.5)}
  .thm:hover{transform:scale(1.08)}.thm:active{transform:scale(.94)}
  .thm svg{width:19px;height:19px}
  .thm .tSun{display:none}
  html[data-theme="dark"] .thm .tSun{display:block}
  html[data-theme="dark"] .thm .tMoon{display:none}

  /* музыка лобби */
  .mus{position:fixed;right:20px;bottom:74px;z-index:25;width:44px;height:44px;border-radius:50%;border:0;cursor:pointer;
    background:#0a0a0b;display:grid;place-items:center;box-shadow:0 8px 20px rgba(0,0,0,.25);transition:transform var(--m-fast)}
  html[data-theme="dark"] .mus{box-shadow:inset 0 0 0 1px rgba(255,255,255,.25),0 8px 20px rgba(0,0,0,.5)}
  .mus:hover{transform:scale(1.08)}.mus:active{transform:scale(.94)}
  .mus .mIco{width:19px;height:19px}
  .mus .mBars{display:none;gap:2px;align-items:flex-end;height:15px}
  .mus .mBars b{width:3px;height:6px;background:#fff;border-radius:1px;animation:musEq .9s ease-in-out infinite}
  .mus .mBars b:nth-child(2){animation-delay:.15s}.mus .mBars b:nth-child(3){animation-delay:.3s}
  @keyframes musEq{0%,100%{height:4px}50%{height:15px}}
  .mus.on .mIco{display:none}.mus.on .mBars{display:flex}

  @media(prefers-reduced-motion:reduce){
    *,*::before,*::after{animation:none!important;transition:none!important}
  }

  /* ═══ меню: пилюля CULTURE ENGINE ↗ (хромовая обводка; на /engine — залитая) ═══ */
  .ce-pill{display:inline-flex;flex-direction:column;align-items:center;justify-content:center;gap:1px;padding:5px 14px 4px;
    line-height:1.1;white-space:nowrap;color:var(--ink);border:1.5px solid transparent;border-radius:999px;
    background:linear-gradient(var(--paper),var(--paper)) padding-box,
               linear-gradient(135deg,#1c1e22,#9aa0ab 40%,#2f3238 65%,#c2c7d0) border-box;
    transition:box-shadow var(--m-ui),transform var(--m-fast)}
  html[data-theme="dark"] .ce-pill{background:linear-gradient(var(--paper),var(--paper)) padding-box,
               linear-gradient(135deg,#fff,#8b909b 40%,#e9ecf2 65%,#6d727d) border-box}
  .ce-pill:hover{box-shadow:0 0 0 3px rgba(128,134,145,.18)}
  .ce-pill:active{transform:scale(.97)}
  .ce-pill b{font-size:11px;font-weight:800;letter-spacing:.12em}
  .ce-pill small{font-size:8px;font-weight:700;letter-spacing:.3em;color:var(--steel)}
  .ce-pill.on,html[data-theme="dark"] .ce-pill.on{color:#0a0a0b;
    background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b) padding-box,linear-gradient(135deg,#1c1e22,#9aa0ab 40%,#2f3238 65%,#c2c7d0) border-box}
  html[data-theme="dark"] .ce-pill.on{background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b) padding-box,linear-gradient(135deg,#fff,#8b909b 40%,#e9ecf2 65%,#6d727d) border-box}
  .ce-pill.on small{color:#33353b}
  .navcta .tgi{display:none;width:18px;height:18px}
  /* узкий экран: пилюля в две строки, LET'S TALK — иконкой Telegram (текст остаётся для чтецов) */
  @media(max-width:480px){
    .navcta{padding:9px 10px}
    .navcta .tgi{display:block}
    .navcta .ctt{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
  }

  /* ═══ первый экран: две двери ═══ */
  .doors{display:grid;grid-template-columns:1fr 1fr;gap:14px;max-width:880px;margin:0 auto;text-align:left}
  @media(max-width:720px){.doors{grid-template-columns:1fr}}
  .door{position:relative;display:flex;flex-direction:column;gap:10px;padding:24px 26px 22px;background:#0b0c0e;color:#fff;
    clip-path:polygon(16px 0,100% 0,100% calc(100% - 16px),calc(100% - 16px) 100%,0 100%,0 16px);
    transition:transform var(--m-ui) var(--e-standard),filter var(--m-ui)}
  .door:hover{transform:translateY(-3px);filter:brightness(1.08)}
  html[data-theme="dark"] .door{background:#15161a;box-shadow:inset 0 0 0 1px rgba(255,255,255,.16)}
  .door .dk{font-family:Anton,sans-serif;font-size:clamp(26px,3vw,32px);letter-spacing:.06em;line-height:1}
  .door p{flex:1;font-size:14px;line-height:1.55;color:#a3a8b2}
  .door .dp{font-size:12px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#c9ccd4}
  .door .dp b{font-family:Anton,sans-serif;font-weight:400;font-size:20px;letter-spacing:.04em;color:#fff}
  .door.eng{background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b}
  html[data-theme="dark"] .door.eng{box-shadow:none}
  .door.eng p{color:#33353b}.door.eng .dp{color:#2a2c31}.door.eng .dp b{color:#0a0a0b}
  .mfl{display:inline-flex;margin-top:20px}
  html[lang|="zh"] :is(.door .dk,.door .dp,.ce-pill b){font-weight:700}

  /* статистика: длинная фраза вместо числа */
  .stat b.sm{font-size:clamp(26px,2.9vw,38px);line-height:1.05}
  /* экономика: «FROM $30 000 / PER FILM» — служебные слова мельче суммы */
  .ccard.new .cp span{font-size:.36em;letter-spacing:.14em;vertical-align:.45em}

  /* /engine: ссылка назад над заголовком */
  .backlink{display:inline-block;margin-bottom:14px;background:var(--paper);padding:4px 10px;font-size:11px;font-weight:800;
    letter-spacing:.24em;color:var(--steel);transition:color var(--m-fast)}
  .backlink:hover{color:var(--ink)}
  .page-engine #engine{padding-top:40px}

  /* цена «от $10 000 / 30 сек»: сумма крупно, единица — мелко, строчными, приглушённо */
  .door .dp small{font-size:.92em;font-weight:700;letter-spacing:.06em;text-transform:none;opacity:.7}
  .stat b small{font-family:Inter,sans-serif;font-size:.3em;font-weight:700;letter-spacing:.08em;margin-left:.35em;color:#9a9fa9;vertical-align:.55em}
  .ccard.new .cp small{font-family:Inter,sans-serif;font-size:.3em;font-weight:700;letter-spacing:.08em;margin-left:.2em;vertical-align:.6em;
    -webkit-text-fill-color:#9a9fa9;color:#9a9fa9}

  /* пилюля слева: подпись «MONTHLY ACTIVATION · 30 PIECES» */
  .ce-pill small{letter-spacing:.16em}
  .ce-pill small i{font-style:normal}
  /* «SINCE 2016» — клеймо в правом ВЕРХНЕМ углу плашки EXALTED: по центру полосы между краем плашки
     и верхом букв (≈.305 от размера плашки), правый край — ровно по букве D (отступ плашки .12).
     Всё считается от размера плашки (--pf): одинаково аккуратно на телефоне и десктопе. */
  .htitle .mid .stamp{position:absolute;right:calc(var(--pf)*.187);   /* .12 отступ плашки + .067 пустое поле справа у глифа D */
    font-family:Inter,sans-serif;font-weight:800;font-size:max(8px,calc(var(--pf)*.052));line-height:1.2;
    letter-spacing:.32em;margin-right:-.32em;color:#8b909b;white-space:nowrap;
    top:calc((var(--pf)*.305 - max(8px,calc(var(--pf)*.052))*1.2)/2)}
  html[lang|="zh"] .htitle .mid .stamp{letter-spacing:.12em}

  /* ═══ шапка: три продукта (LAUNCH FILM / CULTURE ENGINE / ACTIVATION) ═══
     Десктоп ≥1281 px: пилюли, пункты меню, язык и LET'S TALK — в одну строку
     (в той же колонке 1180, проверено замерами). ≤1280 px — бургер, пилюли первыми. */
  .nav-menu{display:flex;align-items:center;gap:22px;flex:1;min-width:0;justify-content:space-between}
  .pills{display:flex;gap:8px;flex:none}
  .ce-pill small i{font-style:normal}
  .burger{display:none;flex-direction:column;justify-content:center;gap:4px;width:42px;height:38px;padding:0 11px;border:0;cursor:pointer;
    background:#0a0a0b;transition:background var(--m-fast)}
  .burger i{display:block;height:2px;background:#fff;transition:transform var(--m-ui) var(--e-standard),opacity var(--m-fast)}
  .burger:hover{background:#26272b}
  html[data-theme="dark"] .burger{background:#fff}
  html[data-theme="dark"] .burger i{background:#0a0a0b}
  .burger[aria-expanded="true"] i:nth-child(1){transform:translateY(6px) rotate(45deg)}
  .burger[aria-expanded="true"] i:nth-child(2){opacity:0}
  .burger[aria-expanded="true"] i:nth-child(3){transform:translateY(-6px) rotate(-45deg)}
  @media(min-width:1281px){.nav-links{gap:18px;font-size:11px;letter-spacing:.1em}}
  /* шапка (и раскрытое меню) — над контентом страницы: иначе следующие блоки
     с тем же z-index рисуются поверх панели бургера */
  body>.wrap:has(>nav){z-index:30}
  @media(max-width:1280px){
    .burger{display:flex}
    .nav-menu{display:none;position:absolute;left:0;right:0;top:calc(100% - 8px);z-index:45;flex-direction:column;align-items:stretch;gap:16px;
      padding:16px;background:#0b0c0e;color:#fff;
      clip-path:polygon(0 0,100% 0,100% calc(100% - 16px),calc(100% - 16px) 100%,0 100%)}
    html[data-theme="dark"] .nav-menu{background:#15161a;box-shadow:inset 0 0 0 1px rgba(255,255,255,.16)}
    .nav-menu.open{display:flex}
    .nav-menu .pills{flex-direction:column;gap:10px}
    .nav-menu .ce-pill,html[data-theme="dark"] .nav-menu .ce-pill{align-items:flex-start;padding:11px 18px;border-radius:14px;color:#fff;
      background:linear-gradient(#0b0c0e,#0b0c0e) padding-box,linear-gradient(135deg,#fff,#8b909b 40%,#e9ecf2 65%,#6d727d) border-box}
    .nav-menu .ce-pill b{font-size:14px}
    .nav-menu .ce-pill small{font-size:9px;color:#9a9fa9}
    .nav-menu .ce-pill.on,html[data-theme="dark"] .nav-menu .ce-pill.on{color:#0a0a0b;
      background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b) padding-box,linear-gradient(135deg,#fff,#8b909b 40%,#e9ecf2 65%,#6d727d) border-box}
    .nav-menu .ce-pill.on small{color:#33353b}
    .nav-menu .nav-links{flex-direction:column;gap:0;font-size:14px;letter-spacing:.14em;color:#c9ccd4}
    .nav-menu .nav-links a{padding:13px 4px;border-top:1px solid rgba(255,255,255,.1)}
    .nav-menu .nav-links a:hover{color:#fff}
  }

  /* ═══ /activation ═══ */
  .ac-since{font-size:13px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--steel)}
  #activation .slead+.slead{margin-top:-14px}
  .ac-stats{max-width:1080px;margin:10px auto 0;display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);background:#fff}
  .ac-stats>div{padding:22px 20px;border-right:1px solid var(--line)}
  .ac-stats>div:last-child{border-right:0}
  .ac-stats b{display:block;font-family:Anton,sans-serif;font-weight:400;font-size:clamp(34px,4.4vw,52px);line-height:1;color:var(--ink)}
  .ac-stats span{display:block;margin-top:10px;font-size:11px;font-weight:800;letter-spacing:.2em;color:var(--steel)}
  @media(max-width:720px){.ac-stats{grid-template-columns:1fr}.ac-stats>div{border-right:0;border-bottom:1px solid var(--line)}.ac-stats>div:last-child{border-bottom:0}}

  .ac-insight{max-width:1080px;margin:40px auto 0;background:var(--panel);color:#fff;padding:32px 34px 30px;text-align:left;
    clip-path:polygon(20px 0,100% 0,100% calc(100% - 20px),calc(100% - 20px) 100%,0 100%,0 20px)}
  html[data-theme="dark"] .ac-insight{background:#141519;box-shadow:inset 0 0 0 1px rgba(255,255,255,.12)}
  @media(max-width:560px){.ac-insight{padding:24px 18px 22px}}
  .ac-ih{font-family:Anton,sans-serif;font-weight:400;font-size:clamp(30px,4.6vw,52px);line-height:1.02;letter-spacing:.02em;margin-bottom:16px;
    background:linear-gradient(180deg,#fff,#c2c7d0 60%,#8b909b);-webkit-background-clip:text;background-clip:text;color:transparent}
  .ac-insight p{max-width:760px;font-size:15px;line-height:1.7;color:#c9ccd4}
  .ac-insight p+p{margin-top:12px}
  .ac-flow{list-style:none;display:flex;align-items:stretch;gap:30px;margin-top:26px}
  .ac-flow li{position:relative;flex:1;display:flex;align-items:center;justify-content:center;text-align:center;padding:14px 10px;
    font-size:12px;font-weight:800;letter-spacing:.16em;line-height:1.35;box-shadow:inset 0 0 0 1px rgba(255,255,255,.22)}
  .ac-flow li:first-child{background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b;box-shadow:none}
  .ac-flow li:last-child{box-shadow:inset 0 0 0 1.5px #fff}
  .ac-flow li+li::before{content:"→";position:absolute;left:-23px;top:50%;transform:translateY(-50%);font-family:Inter,sans-serif;
    font-size:17px;font-weight:700;color:#8b909b;letter-spacing:0}
  @media(max-width:720px){.ac-flow{flex-direction:column;gap:22px}.ac-flow li+li::before{content:"↓";left:50%;top:-20px;transform:translateX(-50%)}}

  .ac-h2{margin-top:56px}
  .ac-grid4,.ac-grid3{max-width:1080px;margin:0 auto;display:grid;gap:14px;text-align:left}
  .ac-grid4{grid-template-columns:repeat(4,1fr)}
  .ac-grid3{grid-template-columns:repeat(3,1fr)}
  @media(max-width:980px){.ac-grid4,.ac-grid3{grid-template-columns:1fr 1fr}}
  @media(max-width:560px){.ac-grid4,.ac-grid3{grid-template-columns:1fr}}
  .ac-card{border:1px solid var(--line);background:#fff;padding:22px 22px 20px;clip-path:polygon(14px 0,100% 0,100% 100%,0 100%,0 14px)}
  .ac-card .n{display:block;font-family:Anton,sans-serif;font-size:30px;line-height:1;color:var(--steel2);margin-bottom:10px}
  .ac-card b{display:block;font-family:Oswald,Anton,sans-serif;font-weight:600;font-size:16px;letter-spacing:.05em;color:var(--ink)}
  .ac-card p{margin-top:6px;font-size:13.5px;line-height:1.55;color:var(--ink3)}
  .ac-card.dark{background:#0b0c0e;border-color:#0b0c0e}
  html[data-theme="dark"] .ac-card.dark{background:#15161a;box-shadow:inset 0 0 0 1px rgba(255,255,255,.16)}
  .ac-card.dark .n{color:#9a9fa9}.ac-card.dark b{color:#fff}.ac-card.dark p{color:#c9ccd4}

  .ac-formats{max-width:1080px;margin:0 auto;list-style:none;text-align:left;border:1px solid var(--line);background:#fff}
  .ac-formats li{display:grid;grid-template-columns:64px 1fr auto;gap:20px;align-items:center;padding:20px 24px;border-bottom:1px solid var(--line)}
  .ac-formats li:last-child{border-bottom:0}
  .ac-formats .n{font-family:Anton,sans-serif;font-size:30px;line-height:1;color:var(--steel2)}
  .ac-formats b{display:block;font-family:Oswald,Anton,sans-serif;font-weight:600;font-size:17px;letter-spacing:.05em;color:var(--ink)}
  .ac-formats p{margin-top:4px;font-size:14px;line-height:1.55;color:var(--ink3)}
  .ac-formats em{font-style:normal;justify-self:end;white-space:nowrap;font-size:10.5px;font-weight:800;letter-spacing:.18em;padding:7px 11px;
    color:var(--ink);box-shadow:inset 0 0 0 1px var(--line)}
  .ac-formats li.flag{background:#0b0c0e}
  .ac-formats li.flag .n{color:#9a9fa9}.ac-formats li.flag b{color:#fff}.ac-formats li.flag p{color:#c9ccd4}
  .ac-formats li.flag em{background:linear-gradient(180deg,#fff,#c2c7d0 65%,#8b909b);color:#0a0a0b;box-shadow:none}
  @media(max-width:720px){.ac-formats li{grid-template-columns:44px 1fr;gap:6px 14px;padding:18px 16px}
    .ac-formats li em{grid-column:2;justify-self:start;white-space:normal}}

  .ac-cases{max-width:1080px;margin:0 auto;display:grid;grid-template-columns:1fr 1fr;gap:14px;text-align:left}
  @media(max-width:820px){.ac-cases{grid-template-columns:1fr}}
  .ac-case{border:1px solid var(--line);background:#fff;padding:24px 26px;clip-path:polygon(16px 0,100% 0,100% 100%,0 100%,0 16px)}
  .ac-case .meta{display:block;font-size:11px;font-weight:800;letter-spacing:.2em;color:var(--steel);margin-bottom:10px}
  .ac-case p{font-size:15px;line-height:1.65;color:var(--ink2)}
  .ac-case p b{color:var(--ink)}
  .ac-gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:6px;margin-top:14px}
  .ac-gallery img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;display:block}   /* height:auto — иначе атрибут height=800 перебивает пропорцию */
  @media(max-width:560px){.ac-gallery{grid-template-columns:1fr 1fr}}
  .ac-note{margin:14px auto 0;font-size:12px;letter-spacing:.06em;color:var(--steel);width:fit-content;background:var(--paper);padding:2px 10px}
  html[lang|="zh"] :is(.ac-ih,.ac-stats span,.ac-flow li,.ac-card b,.ac-formats b,.ac-formats em,.ac-case .meta,.ac-since){font-weight:700}
  /* узкий экран: длинные слова цены и кнопки (RU «ИНДИВИДУАЛЬНО», «ЗАБРОНИРОВАТЬ АКТИВАЦИЮ») должны влезть */
  @media(max-width:420px){
    .ce-buy{padding:22px 16px}
    .ce-price b{font-size:1.25em}
    .ce-cta{font-size:16px;letter-spacing:.08em;padding:16px 10px}
  }

  /* кейсы: 03 (с реальными фото) и 04 — на всю ширину; у 03 текст слева, 4 кадра справа */
  .ac-case.wide{grid-column:1/-1}
  .ac-case.with-photos{display:grid;grid-template-columns:minmax(220px,1fr) 2fr;gap:22px;align-items:center}
  .ac-case.with-photos .ac-gallery{margin-top:0}
  @media(max-width:820px){.ac-case.with-photos{grid-template-columns:1fr;gap:14px}}

  /* ═══ шапка v2: три продукта крупно и ровно по центру; пункты меню — в верхней полосе ═══ */
  .toplinks{display:flex;gap:24px}
  .toplinks a{color:#c9ccd4;font-size:10.5px;font-weight:700;letter-spacing:.2em;transition:color var(--m-fast)}
  .toplinks a:hover{color:#fff}
  @media(max-width:1280px){.toplinks{display:none}}
  @media(min-width:1281px){
    .topbar .wrap{display:grid;grid-template-columns:1fr auto 1fr}
    .topbar .bkk{justify-self:end}
    nav{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr)}   /* minmax(0,…): боковые колонки не раздуваются под содержимое — центр строго посередине */
    nav .nav-menu{grid-column:2;flex:none;justify-content:center}
    nav .nav-menu .nav-links{display:none}
    nav .nav-right{grid-column:3;justify-self:end}
    .pills{gap:12px}
    .pills .ce-pill{padding:9px 22px 8px;gap:2px}
    .pills .ce-pill b{font-size:13px;letter-spacing:.12em}
    .pills .ce-pill small{font-size:9px;letter-spacing:.2em}
  }
  /* RUN COMMERCIAL — главный продукт: всегда в центре и крупнее, остальные — по бокам.
     Сетка 1fr auto 1fr уравнивает боковые колонки, поэтому центр точно посередине экрана. */
  .pills .ce-pill.main b{letter-spacing:.12em}
  @media(min-width:1281px){
    .pills{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:14px}
    .pills .ce-pill:first-child{justify-self:end}
    .pills .ce-pill:last-child{justify-self:start}
    .pills .ce-pill.main{padding:12px 32px 11px}
    .pills .ce-pill.main b{font-size:15px}
    .pills .ce-pill.main small{font-size:9.5px}
  }
  @media(max-width:1280px){.nav-menu .ce-pill.main{order:-1}}   /* в бургере главный продукт — первым */

  /* кейс: строка охвата — крупная цифра + пояснение */
  .ac-case .ac-reach{display:flex;align-items:baseline;gap:12px;margin-top:14px;padding-top:12px;border-top:1px solid var(--line);
    font-size:13.5px;line-height:1.5;color:var(--ink3)}
  .ac-case .ac-reach b{flex:none;font-family:Anton,sans-serif;font-weight:400;font-size:34px;line-height:1;letter-spacing:.02em;color:var(--ink)}

  /* верхняя полоса: «BASED IN BANGKOK · WORKING WORLDWIDE» */
  .topbar .loc{letter-spacing:.18em}
  .topbar .loc i{font-style:normal;opacity:.6}
  @media(max-width:600px){.topbar .bkk{display:none}.topbar .loc{font-size:9.5px;letter-spacing:.1em}}   /* телефон: фраза важнее часов */
  /* первый экран: без ссылки на манифест лента форматов встаёт сразу под текстом и
     целиком занимает низ экрана (1440×900 — кадры кончаются в ~20 px от края) */
  .hero{padding-bottom:0}
  .reel{margin-top:12px}
  /* высокий экран: первый экран тянется на высоту окна, содержимое по центру —
     лента форматов всегда встаёт внизу. Вычитаем: верхняя полоса 32 + шапка + лента ~158 + воздух 16.
     Где содержимое и так выше окна, min-height ни на что не влияет. */
  .hero{display:flex;flex-direction:column;align-items:center;justify-content:center;min-height:calc(100svh - 300px)}
  @media(max-width:1280px){.hero{min-height:calc(100svh - 286px)}}
  .hero .htitle{align-self:stretch}   /* заголовок во всю ширину, как до центрирования — плашка центрируется сама */
  .reel{margin-top:4px}
  /* ≤360 px: при минимальных 84 px плашка EXALTED шире колонки (300 > 288) и уезжала вправо */
  @media(max-width:360px){.htitle .mid{--pf:76px}}